PepsiCo has announced its acquisition of Poppi, a prebiotic soda brand, for $1.95 billion. After accounting for anticipated cash tax benefits of $300 million, the net purchase price is $1.65 billion. This strategic move allows PepsiCo to expand its portfolio into the growing market of health-focused beverages, aligning with consumers’ increasing interest in wellness products.
Poppi, founded in 2018 by Allison and Stephen Ellsworth, combines prebiotics, fruit juice, and apple cider vinegar to create low-calorie sodas. The brand gained initial recognition after appearing on the television show “Shark Tank” in 2018. In recent years, Poppi has experienced significant growth, with annual sales surpassing $100 million by 2023.
This acquisition reflects PepsiCo’s ongoing efforts to diversify its product offerings and meet the evolving preferences of health-conscious consumers
